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NICK OKORO

Insights

Essays, research, and scouting notes.

At the intersection of football operations, data, and human-centered design.

Featured · Publication · UXPA Magazine, Issue 26.2

The Adoption Gap: why AI-driven healthcare systems still fail without human-centered design

The distance between what an AI system can do and what a healthcare worker will actually use every day is not a technology problem — it is a design problem. On fragmentation, verification loops, and why adoption is earned through research.

Published link coming soon

Essays · upcoming

What scouting taught me about user research — planned

Scouting notes · upcoming

Notes on the American market — planned

Media & speaking · upcoming

Appearances listed as they happen

New pieces publish here as they're written.

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