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NICK OKORO

Technology Consultant · Football Operations

Better decisions begin with better observation.

Across enterprise technology and football operations, I study how people, processes, and performance interact, helping organizations make better decisions.

Technology consultant on enterprise AI products. Technical International Scout (USA), West Bromwich Albion. Former professional footballer and Division I athlete.

TWO GAMES. ONE OPERATING SYSTEM.

Portrait of Nick Okoro

How the system runs — four moves, both games

See it play out in the story

01Observation

Football
Talent identification
Technology
User research

02Evaluation

Football
Performance analysis
Technology
Analytics

03Decision

Football
Recruitment decisions
Technology
Product decisions

04Development

Football
Player development
Technology
Product development

…then observe again.

Currently — both games, same week

Football operations

Technical International Scout (USA), West Bromwich Albion — scouting the American market: talent identification, player evaluation, development pathways, and the systems that support long-term football success.

Also: coaching, player development, and performance analysis at Lawrence Technological University.

Enterprise technology

Technology consultant with Moral Agency, working on enterprise AI products for a Fortune 500 pharmaceutical company — research, usability testing, and requirements across agile product teams.

Also: M.S. Information Technology candidate at Lawrence Technological University.

01 · Selected work

02 · Insights

All insights →

Publication · UXPA Magazine, Issue 26.2

The Adoption Gap: why AI-driven healthcare systems still fail without human-centered design

The distance between what an AI system can do and what a healthcare worker will actually use every day is not a technology problem — it is a design problem. On fragmentation, verification loops, and why adoption is earned through research.

Published link coming soon

EssaysPublicationsResearchScouting notesMedia & speaking

Essays, research, and scouting notes publish here as they're written.

03 · The story

From Birmingham City Academy to enterprise product teams — one story, told in five chapters.

Read the story →

04 · Contact

Whether it's a product, a player, or a piece of research — let's talk.

Get in touch →